Ed.
note:
Welcome
to
our
daily
feature,
Quote
of
the
Day.
We
did
our
research
and
couldn’t
find
any
other
Big
Law
firms
out
there.
…
We
were
thinking
it
would
be
a
great
way
to
pull
back
the
curtain
on
Big
Law
and
appeal
to
recruits
and
clients
of
the
younger
generation.
And
we
thought
TikTok
is
so
relatable
with
the
videos
and
how
they’re
not
overly
produced,
so
we
thought
we
could
really
show
off
our
culture.
We
definitely
got
feedback
from
some
recruits
and
some
folks
who
onboarded
with
us.
People
want
to
see
what
culture
they’re
joining
and
see
behind
the
curtain,
so
to
speak.
…
It
resonates
with
law
students
or
new
associates,
and
frankly
the
engagement
and
metrics
we
see
back
that
up.
—
Stephanie
Dorssom,
senior
manager
of
channel
marketing
at
Husch
Blackwell,
in
comments
given
to
the
American
Lawyer,
on
the
firm’s
content
launch
on
TikTok.
Thus
far,
Husch
Blackwell’s
most
viewed
video
has
about
27,000
views,
and
it’s
about
whether
lawyers
should
use
one
or
two
spaces
after
a
period.
Six
years
have
passed,
and
only
a
handful
of
Am
Law
200
firms
—
including
Hogan
Lovells,
Bracewell,
Clark
Hill,
and
Husch
Blackwell
—
are
using
TikTok.
Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to
email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on
X/Twitter
and
Threads
or
connect
with
her
on
LinkedIn.