We’ve heard the story so many times. Many potential clients ask questions and, seemingly, are looking for free legal advice. But not all of them. In fact, most of them are genuinely seeking legal counsel. But how do you know who is ready to hire? Well, the first step is actually responding to them.
Remember, for most people, legal matters can feel overwhelming. And technology is making it increasingly simple to research law firms online. So the initial interaction can be quite impersonal. The trick is to bridge the electronic gap and try to build rapport with these potential clients. In this infographic, you will get some tips on how to do just that. Whether it’s now or later, give these potential clients a reason to engage your firm. And, even better, give you a positive online review and refer your firm to others, too. Technology is a method to connect people, but not a real connection.
