‘Bye-bye,
Bruckhaus
Deringer!’
Ed.
note:
Welcome
to
our
daily
feature,
Quote
of
the
Day.
Our
refreshed
brand
is
dynamic
and
bold,
reflecting
the
entrepreneurial
spirit
of
Freshfields
today
and
our
momentum
as
a
firm.
We
want
our
brand
to
reflect
who
we
are
wherever
people
encounter
us
and
bring
our
strategy
to
life
as
we
continue
our
next
chapter
of
growth.
One
reflection
of
that
is
our
shortened
name
that
embraces
the
reality
of
what
people
call
us
in
the
market
and
how
we
refer
to
ourselves.
—
Freshfields
Senior
Partner
Georgia
Dawson,
in
comments
given
to
Law360
on
the
Magic
Circle
firm’s
decision
to
shorten
its
name
from
Freshfields
Bruckhaus
Deringer
to
Freshfields.
The
firm’s
rebranding
and
renaming
will
occur
in
October
2024.
Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to
email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on
X/Twitter
and
Threads
or
connect
with
her
on
LinkedIn.