(Photo
by
KENA
BETANCUR/AFP
via
Getty
Images)
More
than
60
million
people
tuned
in
for
this
past
weekend’s
historic
match
between
boxing
legend
Mike
Tyson
and
Youtuber-turned-boxer
Jake
Paul.
At
the
end
of
the
fight,
Paul
came
out
on
top,
but
the
real
winners
were
the
law
firms
that
were
able
to
display
their
logos
during
the
mega-event.
TorkLaw,
a
Los
Angeles-based
personal
injury
law
firm,
secured
ring-side
seats
as
well
as
a
spectacular
experience
package
—
including
amazing
opportunities
like
an
onstage
spot
at
weigh-in,
a
locker
room
visit
with
both
boxers
ahead
of
the
fight,
as
well
as
an
in-ring
photo
opportunity
after
the
fight
—
for
$2
million.
Senior
partner
Reza
Torkzadeh
and
partner
Korosh
Torkzadeh
wore
hats
with
their
firm
logo
that
were
given
some
pretty
prominent
airtime
during
the
fight.
USA
Today
has
comments
from
Korosh.
“Life
and
sport
often
reflect
each
other
in
their
unpredictability.
At
TorkLaw,
as
we
spend
our
days
fighting
for
our
clients
both
inside
and
outside
the
courtroom,
we
see
in
boxing
the
same
determination
required
to
face
life’s
toughest
battles,”
Korosh
…
said
in
a
statement
provided
to
USA
TODAY
Sports.
“Our
involvement
in
this
event
is
more
than
just
support
for
sport
—
it’s
a
celebration
of
the
human
spirit
and
the
strength
it
takes
to
keep
fighting,
no
matter
the
odds.”
Not
to
be
outdone,
Dimopoulos
Law
Firm,
a
Las
Vegas-based
personal
injury
firm,
sponsored
Iron
Mike
himself.
Tyson
wore
a
shirt
displaying
the
firm’s
name
during
a
pre-fight
press
conference,
and
firm
representatives
joined
him
in
the
ring
during
the
match.
Here
he
is,
posing
as
the
firm’s
“new
associate”
in
a
clip
filmed
before
the
fight.
This
sure
was
one
heck
of
a
successful
marketing
event.
What’s
the
next
sporting
event
that
innovative
small
law
firms
will
be
able
to
sponsor?
Mike
Tyson
vs.
Jake
Paul
VIP
fight
package
costs
a
whopping
$2M.
Here’s
who
bought
it.
[USA
Today]
Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to
email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on
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and
Threads
or
connect
with
her
on
LinkedIn.