Who doesn’t love a shiny new makeover? The Biglaw firm formerly known as Wiley Rein has decided to go bold in the new decade, shortening their name (at least in marketing materials) to Wiley and using the .law exchange (a move they believe to be a first for an Am Law 200 firm).
Wiley.law is also shaking up their look. Gone from their homepage is the staid green and white palette in favor of a bold red and purple look:
As managing partner Peter Shields told Law.com, the new look was designed to turn heads:
“We decided as a partnership that the timing was right,” managing partner Peter Shields said in an interview. “We have a focus on some new practices and thought it was time for our brand to reflect that.”
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The colors, according to Shields, were recommended by Dharma Pachner, chief creative officer at consulting firm Contrast and Co. “He said the overall look and vibrancy reflected what he heard from the stakeholders. We never looked back,” said Shields.
And the firm’s powers that be believe the new look matches up well with the legal services they provide their clients:
“Since our founding, clients have turned to Wiley to solve their most pressing issues and anticipate the challenges that lie ahead,” Shields said in a statement. “Our new brand represents who we are today—a firm with a focused mindset, interdisciplinary depth, a celebration of diversity, and a culture of collegiality.”
Best of luck with the new look.
Kathryn Rubino is a Senior Editor at Above the Law, and host of The Jabot podcast. AtL tipsters are the best, so please connect with her. Feel free to email her with any tips, questions, or comments and follow her on Twitter (@Kathryn1).