Images
There
are
really
two
types
of
personal
injury
law
firms:
those
with
attorneys
who
are
willing
to
go
to
trial,
and
those
who
would
rather
settle.
For
those
true
trial
firms
that’ll
fight
for
every
last
inch,
trial
technology
becomes
an
important
component
of
what
they
do.
Use
the
right
stuff,
and
you’ve
got
yourself
a
significant
competitive
advantage.
And
for
entrepreneurial
attorneys,
building
a
new
practice
is
half
the
fun.
So,
we
invited
brand-new
partners,
Robert
Welcenbach
and
Michael
Karp
of
the
newly
formed
Trial
Lawyers
of
Wisconsin,
to
talk
about
how
they
came
together,
and
what
they
did
to
launch
their
joint
practice.
We
started
things
off
by
asking
Bob
and
Michael
about
how
they
started
their
new
business
(4:58),
as
well
as
their
first
trial
success
story
(6:00).
After
that,
Michael
and
Bob
talked
about
how
they
came
to
the
decision
to
run
a
personal
injury
firm
that
is
aggressive
about
taking
cases
to
trial
(9;48);
they
also
discussed
how
they
manage
the
law
firm’s
financial
planning
(14:10).
Next,
the
three
got
into
how
Bob
and
Michael
have
employed
marketing
strategies
for
a
start-up
law
firm
in
a
competitive
business
(18:22).
The
attorneys
then
addressed
how
they
made
strategic
decisions
about
the
technologies
they
would
use
(23:40,
27:53),
including
how
they
customized
a
law
practice
management
software
(26:10).
Michael
and
Bob
next
covered
how
they
use
artificial
intelligence
in
their
law
practice
(30:57),
including
the
specific
tools
they
apply
to
trial
preparation
(33:14). Then
they
spoke
about
how
they
utilize
reporting
in
the
business
to
develop
key
metrics
(34:22).
Finally,
Michael
and
Bob
talked
over
the
importance
of
delegation
in
any
law
practice
(36:55).
If
you’re
looking
for
insights
into
managing
an
aggressive
trial
practice,
throw
on
your
headphones,
and
listen
up,
for
fresh
insights
via
the
latest
episode
of
the
Non-Eventcast
podcast.
Jared
Correia,
a
consultant
and
legal
technology
expert,
is
the
host
of
the
Non-Eventcast,
the
featured
podcast
of
the
Above
the
Law
Non-Event
for
Tech-Perplexed
Lawyers.