As
a
part
of
the
Legal
Marketing
Association’s
partnership
with
Above
the
Law,
each
month
we’re
here
to
share
a
roundup
of
insights
and
intel
from Strategies
&
Voices,
the
online
trade
journal
dedicated
to
the
craft
of
legal
marketing.
The
content
in
this
edition
focuses
on
the
business
of
law
—
emphasizing
the
ROI
of
business
development.
The
publication
discusses
why
investing
in
marketing
can
pay
off
with
respect
to
associate
retention,
and
how
partner
retirement
can
be
a
golden
opportunity
for
firms,
among
other
topics.
Law
Firm
M&A:
The
Marketer’s
Metrics
Playbook
This
episode
of
the
LMA
Podcast
features
Ben
Chiriboga
(Nexl)
and
Jonathan
Hawkins
(LawFirm
CG)
as
they
discuss
mergers
and
acquisitions,
the
importance
of
understanding
cost
structures
and
return
on
investment
in
business
development,
and
the
significance
of
client
retention
and
marketing.
Their
conversation
also
highlights
the
market
dynamics
of
law
firms,
particularly
lateral
movements
and
the
influence
of
individual
partners’
books
of
business.
Investing
in
Legal
Talent:
How
Marketing
Can
Drive
Associate
Retention
Traditionally,
a
law
firm
associate’s
career
trajectory
was
a
linear
path
within
a
single
firm.
However,
the
legal
industry
has
experienced
a
significant
shift,
with
increased
competition
for
talent
and
evolving
expectations
from
younger
generations
of
lawyers.
As
a
result,
associate
retention
has
become
a
critical
challenge
for
law
firms.
Stephanie
Richter
shares
why
associate
retention
matters,
ways
to
elevate
the
onboarding
experience,
considering
the
impact
of
remote
work,
and
more.
Retiring
Senior
Partners:
How
Firms
Can
Find
Opportunity
Clients
know
many
law
firms
do
not
have
programs
to
ensure
service
continuity
when
lead
partners
retire,
leading
to
disruption
of
service.
However,
as
David
E.
Wood
argues
in
this
article,
having
the
client’s
full
attention
after
a
partner’s
retirement
announcement
makes
this
impending
change
a
golden
marketing
opportunity
and
creates
a
platform
for
developing
new
business.
Contribute
to
Strategies
&
Voices
Do
you
have
a
compelling
case
study
about
your
firm,
or
marketing
insights
to
share? Share
your
ideas with Strategies
&
Voices today.