For today’s Make Money Monday, here’s a quick summary of Gyi Tsakalakis’ talk Plus ca change, plus c’est la meme chose – discussing how lawyers can engage with consumers online, and offering some easy ways to implement. You can view the full video above. Gyi’s talk covers Mail Chimp (at 8:00) to send recurring communications, Birthday Buddy for automated birthday messages (9:13), Postable to automate sending actual physical cards by mail (9:23), Lawmatics, a CRM tool that lets you follow up quickly with clients and send meeting reminders and more (10:02). My favorite part of the talk was Gyi’s extensive discussion on using Google My Business (10:57 — 13:20) including using it for appointments and even connecting it to Uber so that clients can have a free ride to your office. Finally, if you need to find out what clients are saying about your firm, Gyi’s final recommendation is GatherUp.
All of these tools are low cost – but they’ll also make you money by saving you time, thus freeing you up to either do more work, or to continue to market for high value clients to increase revenues. Be sure to check out Gyi’s entire talk.