“Web
presence”
is
something
of
a
loaded
term,
and
it
can
mean
a
lot
of
different
things
to
a
lot
of
different
people.
But
one
thing’s
for
sure:
no
matter
your
final
approach,
as
an
entrepreneurial
lawyer,
you
need
to
be
thinking
about
how
consumers
and
referral
sources
access
and
perceive
your
online
profile.
So
what
does
a
viable
strategy
for
a
small
law
firm
look
like?
We
brought
Melissa
Levine-Piro,
founder
of
Hera
Law
Group,
onto
the
Non-Eventcast
podcast,
to
find
out.
The
conversation
starts
with
Melissa
discussing
what
it
was
like
to
start
a
firm,
as
a
nearly
brand-new
attorney,
while
working
alongside
her
husband
—
also
a
lawyer
(7:30,
9:50).
Melissa
then
discussed
how
she
moved
into
a
management
role
within
the
business
(13:40)
with
the
addition
of
a
supervising
attorney
to
her
firm
(17:30)
—
which
allowed
her
the
time
to
rebrand
her
law
firm
with
a
trade
name
(15:05).
Next,
Melissa
covered
how
the
firm
focuses
on
social
media
platforms
to
market
online
(24:30,
21:40)
—
including
TikTok
(19:20).
Melissa
also
discussed
how
she
deploys
community
marketing
efforts
to
supplement
her
firm’s
web
presence
(28:10,
30:00).
Melissa
was
also
brave
enough
to
step
into
the
breach,
and
addressed
how
the
firm
markets
effectively
while
coloring
within
the
lines
of
lawyer
ethics
rules
(37:45).
Melissa
ended
up
by
talking
over
how
her
law
firm
uses
software
and
hardware
to
support
the
lawyers’
marketing
and
productivity
efforts
(41:00,
35:00).
If
your
web
presence
is
sort
of
.
.
.
absent
—
get
yourself
together
by
listening
to
this
episode
of
the
Non-Eventcast
podcast.
Jared
Correia,
a
consultant
and
legal
technology
expert,
is
the
host
of
the
Non-Eventcast,
the
featured
podcast
of
the
Above
the
Law
Non-Event
for
Tech-Perplexed
Lawyers.