Short-form
video
content
is
becoming
a
must
for
law
firm
owners
who
focus
on
content
marketing.
Considering
the
fleeting
attention
spans
of
modern
(legal)
consumers,
one
of
the
best
ways
to
get
your
message
across
—
and
to
gain
the
trust
of
potential
clients
—
is
to
thrust
your
speaking
image
upon
the
screen
and
let
them
get
to
know
your
most
authentic
self.
Of
course,
this
is
a
challenge
for
lots
of
lawyers,
who
are
a
bit
shy
about
putting
themselves
out
there
like
that.
So
how
do
you
overcome
it?
To
find
out,
we
brought
Sarah
Parker,
of
Hope
Immigration
Law,
onto
the
Non-Eventcast
podcast,
to
talk
about
how
she
built
a
video
marketing
campaign
that
really
rocks.
Sarah
kicked
things
off
by
listing
her
favorite
coffee
shops
in
and
around
Boston
&
Cambridge,
in
case
you
need
a
shot
of
caffeine,
and
happen
to
be
in
the
area
.
.
.
(1:31).
After
that,
Sarah
discussed
how
she
started
her
firm
straight
out
of
law
school
(4:03)
and
why
she
decided
to
focus
on
immigration
law
(5:57).
Next,
Sarah
talked
about
why
she’s
focused
on
social
media
marketing
(7:14)
and
how
she
began
to
create
authentic
videos
about
her
life
and
work
(8:44),
including
how
she
dips
her
toe
into
non-legal
subject
matter
to
better
engage
her
audience
(13:25).
Sarah
also
discussed
how
she
chose
the
social
media
platforms
she
uses
(10:55),
and
how
and
when
she
repurposes
content
(9:35).
Sarah
then
laid
out
her
process
for
how
she
creates
videos,
including
logistics
and
tech
(14:17),
including
how
she
draws
inspiration
from
popular
creators
(16:51).
Finally,
Sarah
covered
how
she
launched
her
marketing
platform
(18:52),
and
selected
her
brand
name
(21:16).
If
you
were
hoping
to
learn
something
about
video
marketing
in
a
law
firm
environment,
we’ve
built
your
checklist.
So,
give
a
listen
to
this
episode
of
the
Non-Eventcast
podcast
to
make
your
social
media
presence,
a
whole
lot
more
eventful.
Feel
free
to
also
check
out
our CRM
Buyers
Guide at
the
Non-Event
for
more
on
the
latest
resources
to
grow
your
business.
(The
Non-Event
is
supported
by
vendor
sponsorships.)
Jared
Correia,
a
consultant
and
legal
technology
expert,
is
the
host
of
the
Non-Eventcast,
the
featured
podcast
of
the
Above
the
Law
Non-Event
for
Tech-Perplexed
Lawyers.