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Conquering Conferences: Mastering The Art Of The Post-Conference Follow-Up – Above the Law

We’ve
used

the
Playbook
Strategy

to
lay
the
groundwork
and
prepare
our
minds
for
a
successful
conference.

Stepping
into
the

conference
social
dance
,
we’ve
embraced
the
rhythm
of
networking
with
confidence.

Now,
in
this
new
series,
we’ll
be
exploring
the
art
of
the
post-conference
follow-up.

To
start,
picture
yourself
as
a
chef
in
the
grand
kitchen
of
networking.

The
conference
has
ended,
but
the
ingredients
you’ve
gathered

the
contacts,
the
conversations

are
fresh
and
ready
to
be
transformed
into
something
delectable.

Like
a
culinary
artist,
your
task
is
to
take
these
raw
interactions
and
craft
them
into
memorable,
long-lasting
relationships.
Let’s
don
our
chef
hats
and
aprons
and
explore
the
recipe
for
post-conference
success.


The
Timely
Follow-Ups

Imagine
the
moments
after
a
conference
as
the
crucial
time
when
your
networking
“pot”
is
on
the
stove,
simmering
with
potential.
The
key
to
turning
these
fresh
connections
into
a
gourmet
feast
lies
in
the
timing
of
your
follow-up.

Just
as
a
chef
knows
the
perfect
moment
to
add
each
ingredient
to
a
dish,
you
must
gauge
the
right
time
to
rekindle
the
conversation
with
your
new
contacts.


Keeping
Ingredients
Fresh:

Reach
out
while
the
memory
of
your
meeting
is
still
hot.
Ideally,
within
48
hours
post-conference,
send
a
personalized
message.
This
shows
attentiveness
and
eagerness
to
continue
the
dialogue.


First
Contact
Delicacy:

Your
initial
follow-up
should
be
light
and
flavorful,
not
overwhelming.
A
brief
email
or
LinkedIn
message
that
recalls
a
specific
detail
from
your
interaction
shows
you
were
genuinely
engaged.
It’s
like
adding
a
hint
of
seasoning
to
enhance,
not
overpower.


The
Reminder
Garnish:

If
you
mentioned
any
resources
or
connections
during
your
conversation,
now’s
the
time
to
share
them.
Attach
an
article,
link
to
a
study,
or
offer
that
introduction
you
discussed.
It’s
the
garnish
that
makes
your
follow-up
memorable.


Simmer,
Don’t
Boil:

After
your
initial
follow-up,
let
the
conversation
simmer.
Avoid
the
urge
to
turn
up
the
heat
with
too
many
messages.
Patience
is
a
virtue
in
the
kitchen
and
in
networking.
Allow
them
time
to
respond
before
reaching
out
again.


The
Tasting
Spoon:

If
you
don’t
receive
a
response,
a
gentle
reminder
after
a
week
or
so
can
be
the
equivalent
of
a
chef’s
tasting
spoon.
A
simple
message
like,
“Just
wanted
to
make
sure
you
received
my
last
email,”
can
nudge
the
conversation
without
being
intrusive.

By
managing
the
heat
of
your
follow-up
interactions
with
care,
you
ensure
that
your
networking
efforts
cook
to
perfection,
resulting
in
a
delightful
array
of
professional
relationships
ready
to
be
savored.


Don’t
Let
the
Pot
Boil
Over:
Timely
Follow-Ups


Reach
out
within
48
hours
of
the
conference.

Send
personalized,
concise
messages
to
keep
the
conversation
fresh.


Sejal Patel



Sejal
Patel
is
a
Rainmaking
Consultant
and
the Founder
of
Sage
Ivy
,
a
New
York-based
consultancy
dedicated
to
helping
attorneys
turn
relationships
into
clients.
With
over
20
years
of
experience,
Sejal
strategically
analyzes
attorneys’
networks
to
uncover
revenue
and
relationship
opportunities,
crafting
individualized
approaches
that
align
with
their
unique
strengths
and
styles.
Learn
more
at www.sageivyconsulting.com.