Say
you’re
working
in-house
at
a
prominent,
profitable
company,
and
you’ve
got
a
major
legal
problem
on
your
hands.
It’s
a
bet-the-company
litigation
matter,
and
you’re
not
quite
sure
which
law
firm
to
choose
to
handle
the
issue.
You
turn
to
a
colleague
for
advice,
and
luckily
enough,
they’re
ready
to
make
a
recommendation
to
you
on
the
spot
thanks
to
one
firm’s
superior
client
service.
Unprompted
recommendations
from
legal
decision
makers
in
the
corporate
world
are
like
liquid
gold
for
law
firms.
Just
one
unprompted
recommendation
can
lead
to
an
attorney/client
relationship
that
can
last
for
decades,
prompting
more
and
more
such
recommendations,
leading
to
more
and
more
satisfied
clients
(not
to
mention
more
and
more
money
for
the
recommended
law
firms).
But
which
law
firms
receive
the
most
unprompted
recommendations?
Thanks
to
a new
study that
was
recently
released
by
BTI
Consulting
Group,
we
now
know.
As
noted
by
BTI’s
Mad
Clientist
blog,
peer
recommendations
rank
among
the
most
important
factors
when
securing
legal
representation,
with
86%
of
all
law
firm/client
relationships
starting
with
an
unprompted
recommendation.
Unfortunately,
these
referral
rates
have
dropped
dramatically
in
recent
years.
Law360
has
additional
details:
The
report,
based
on
interviews
with
over
500
corporate
legal
decision-makers
conducted
between
June
and
December
2024,
found
that
less
than
28%
would
recommend
their
primary
outside
counsel
to
a
peer
—
a
sharp
decline
from
69%
four
years
ago.
…In
an
interview
with
Law360
Pulse,
BTI
President
Michael
Rynowecer
said
that
the
decline
in
referral
rates
indicates
law
firms
are
failing
to
meet
client
expectations,
with
this
dissatisfaction
prompting
clients
to
explore
alternatives.“Fundamentally,
this
says
that
client
expectations
are
different
than
what
law
firms
are
delivering,
and
that
is
never
an
ongoing
good
thing,”
Rynowecer
added.
He
also
noted
that
clients
are
increasingly
demanding
law
firms
to
be
proactive
—
anticipating
problems
and
acting
swiftly
—
especially
in
the
face
of
new,
urgent
challenges.
Without
any
further
ado,
these
are
the
23
firms
that
earned
the
most
recommendations
overall
from
corporate
counsel,
despite
that
downward
tick
in
referrals
(in
alphabetical
order):
-
Arnold
&
Porter -
Baker
McKenzie -
Cooley -
DLA
Piper -
Faegre
Drinker -
Gibson
Dunn -
Goodwin -
Greenberg
Traurig -
Hogan
Lovells -
Jackson
Lewis -
Jones
Day -
King
&
Spalding -
Kirkland
&
Ellis -
Latham
&
Watkins -
Littler -
Morgan
Lewis -
Morrison
&
Foerster -
Ogletree
Deakins -
Reed
Smith -
Ropes
&
Gray -
Seyfarth -
Sidley -
Skadden
Congratulations
to
all
of
the
firms
that
continue
to
be
recommended
by
their
corporate
clients.
If
you
want
your
firm
to
someday
be
among
those
on
this
list,
then
it
would
be
a
good
idea
to
encourage
attorneys
to
intimately
get
to
know
your
clients’
business,
and
then
show
them
how
deep
your
understanding
of
their
business
really
is
—
after
all,
that’s
all
they
really
want
from
their
attorneys.
Try
it
out
sometime
and
reap
the
rewards.
Clients
Single
Out
23
Most
Recommended
Law
Firms
[Mad
Clientist
/
BTI
Consulting
Group]
23
Firms
Remain
GC’s
Top
Picks
Despite
Referral
Drop
[Law360]

Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to
email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on Bluesky, X/Twitter,
and Threads, or
connect
with
her
on LinkedIn.