Echoing “The march is not ended” – The Zimbabwean

A man waves a flag as he celebrates the resignation of Zimbabwe’s president Robert Mugabe in front of the parliament in Harare on November 21, 2017. / AFP PHOTO / Tony KARUMBA (Photo credit should read TONY KARUMBA/AFP/Getty Images)

The Zimbabwe Council of Churches (ZCC) read with grave concern, the governments response to the Zimbabwe Catholic Bishops’ Conference (ZCBC) pastoral letter of the 14th of August 2020 entitled “The March is not Ended”. The government response presented by Mrs Monica Mutsvangwa, the Minister of Information, Publicity and Broadcasting Services, revealed the following worrying signs:

  1. Responsibility: While the churches, including the ZCBC, have consistently identified the partial negative contribution of natural disasters and international isolation to government’s economic performance, it has however noted with grave concern that, the Government of Zimbabwe consistently takes no responsibility for its own failings characterized by corruption, policy inconsistencies and above all, failure to unite the nation towards a common vision. The denialism that characterizes the Government of Zimbabwe’s handling of criticism has now become a deeply worrying trend. The blame-shifting labelling of critical voices as ‘regime change agents’, and recently ‘terrorists’ smacks of the government’s unwillingness or inability to engage on the basis of ideas as well as robbing citizens of any hope that things can improve.
  2. Personalization: Pastoral letters, including the “The March is not Ended”, are products of prayerful discernment by the college of bishops informed by compassionate listening to the experiences of the congregants. Singling out the Most Revd Archbishop Richard Ndlovu, can only be viewed as undermining the most important asset and character of the church that is its Unity. Our humble interpretation is that this is meant to isolate individuals from a collective discernment process with the sinister aim of diluting the collective voice of the church. The ZCC takes with exception any efforts to interfere with the unity of the Church for which Jesus prayed in John 17:21.
  3. Courtesy: The government response was overtly too emotional and disrespectful for formal communication. Using public media to utter disrespectful communication against the person of Archbishop Ndlovu does not only present the government as inappropriately deploying the resources of the state, but also increases the toxicity that is already characterizing our public space. If the government had strong objections to the Bishops’ communication, it could have addressed those issues without appearing to be discourteous to the viewers of the only national television station. The government will do well through its public officials to instil positive engagement on the basis of ideas rather than to use public media to buttress negativity.
  4. Unity: The government response to the pastoral letter “The March is not Ended”, also missed its unifying and national orientation but instead appropriated distorted historical links and false comparisons with the Rwandan genocide. While the comparisons are unfounded and outrageous, they also seem to be intentionally or unintentionally stoking ethnic and tribal divisions which actually resulted in loss of thousands of lives in Matabeleland and Midlands during the Gukurahundi. To frivolously associate the bishops’ statement with such a major deep scar in the history of the nation, is not only insensitive to the existing present pain of those affected by Gukurahundi, but also gives the impression that the government is paying lip-service to national healing and reconciliation. The government statement could have been worth ignoring if it was only falsifying history, but it cannot be ignored as it appears dismissive of the invaluable work done by the Catholic Commission for Justice and Peace, under the ZCBC, to offer documentation of the atrocities committed by the army during that dark period. The legacy of Gukurahundi still stalks the nation as those past hurts remain unhealed. His Excellency, President ED Mnangagwa has on several occasions spoken of the need to find healing on these past hurts, yet the government position gives the false impression that the 1987 Unity Accord brought closure to that episode.
  5. History: The ecumenical churches’ relationship with the state has been consistent from colonial Rhodesia to independent Zimbabwe. The government response presented by Minister Mutsvangwa, seeks to create false discontinuity between the contemporary bishops and the suffering servants of the past. Such a view misses the importance of continuity of Tradition within Christian theology and practice. The consistency with which the ZCBC and the ecumenical church have pursued justice, peace and unity cannot be forgotten. Coincidentally, the issues raised by the “The March is not Ended” of the 14th of August 2020 are fundamentally similar to calls by Bishop Donal Raymond Lamont in his Open letter to the Rhodesian Government on the 11th of August 1976. In both cases, the message was well-meaning and consistent with the prophetic traditions of Micah, Amos, Jeremiah, John the Baptist and even our Lord Jesus Christ. Those who have responded to this salvation history with repentance found life. Those who rejected it suffered destruction, not only in a spiritual sense but also materially.

Calls

  1. In light of the issues raised above, the Zimbabwe Council of Churches:

6.1     Seeks to affirm its solidarity with the spirit and intent of the “The March is not Ended” as honest communication aimed at calling the government of Zimbabwe to meaningful and respectful engagement to find solutions to the current pressing issues;

6.2     Seeks to enter into a collective discernment process to understand this government’s preparedness to engage and hence calls for the urgent convening of the National Episcopal Conference of the Zimbabwe Heads of Christian Denominations to deliberate on the state of the nation and agree on the appropriate ecumenical action;

6.3     Calls on all Christians and churches to pray for peace, well-being and courage for Archbishop Ndlovu, the Zimbabwe Catholic Bishops’ Conference and the broad Christian Church in Zimbabwe as they will be demanded to exercise their prophetic and pastoral mandate for the nation;

6.4     Calls on all citizens to remain united across the denominational, ethnic, and political divide realizing that only through active, organized and peaceful citizens’ participation, the nation will be totally transformed;

6.5     Calls upon President ED Mnangagwa to provide leadership by retracting the personal attacks on Archbishop Ndhlovu and the church leaders, but invite the nation to an inclusive national dialogue towards a home grown solution to the challenges that are facing the nation

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Zimbabwe Banks, Treasury in Dispute Over Payments to Civil Servants – The Zimbabwean

Zimbabwe’s government and commercial banks are locked in a dispute over the costs relating to relief offered to civil servants and pensioners during the coronavirus pandemic.

The state had agreed to reimburse lenders for administrative charges relating to a foreign-currency allocation totaling $36 million a month, but the details are still to be worked out, Ralph Watungwa, president of the country’s Bankers Association, said by phone.

The Treasury said there is no need for lenders to be refunded.

“It’s a question of ethics on the part of the banks,” Finance Minister Mthuli Ncube said in a statement.

The three-month coronavirus allowance of $75 was announced in June and is paid in addition to Zimbabwe dollar-based salaries.

The southern African nation is in an economic crisis, with inflation surging to more than 800% amid a collapse in the local currency and households face crippling shortages of everything from fuel to food. Teachers, nurses and bankers are demanding to be paid in U.S dollars, despite a shortage of foreign currency.

The central bank has been asked to intervene in the dispute, Watunga said.

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Covid-19 updates – The Zimbabwean

👉 47 New Cases and 3 Deaths reported in the last 24 hours

👉 42 are local cases and 5 are returnees from South Africa

👉 1 Death is from Bulawayo Province, 1 from Mash East and the other from Manicaland

👉 Active Cases go down to 1325 today

👉 1756 new recoveries reported (Harare reports 1698 recoveries)

👉 As of 17 August 2020, Zimbabwe has now recorded 5308 Cases 3848 recoveries and 135 Deaths

Stay at home and avoid going to crowded places!

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How grassroots video is building a film industry in Zimbabwe – The Zimbabwean

Tendaiishe Chitima, lead actress in the low-budget hit film Cook Off.
WIKUS DE WET/AFP via Getty Images

Oswelled Ureke, Midlands State University

There is a general perception that there is no film industry to talk about in Zimbabwe. This argument is mostly based on comparisons with other well-resourced film economies, such as Hollywood, or even South Africa’s.

Based on my study of the Zimbabwean film industry I disagree with this view. Zimbabwe does have a film industry, but perhaps, not one that meets everyone’s expectations and certainly not one that can be comparable to Hollywood’s formal value chain.

Zimbabwe, like many other developing countries, faces political and economic challenges and the film industry’s problems are compounded by a lack of either governmental or corporate support, which has led media scholar Nyasha Mboti to observe that the sector is “orphaned”.

There are, nevertheless, efforts at the grassroots, of various informally constituted cottage industries producing video-film products. These include video-films shot in as little as a week, on very low to zero budgets and by remarkably lean crews (who may also feature as the acting talent). These efforts should be celebrated as indications of enthusiasm, creative genius and sheer endeavour that auger well for the future of an industry (by any definition).

Making it work

In a recent paper I argue that making a film in most developing countries is mégotage, as observed by the ‘father of African cinema’, Senegalese filmmaker Ousmane Sembène. The mégotage metaphor means that producing a film in such contexts is a desperate endeavour, akin to scrounging around for cigarette butts.

It is such a grit and grunt, huff and puff affair, to the extent that even a 10-minute short film has to be admired.

Evidence on the ground shows that the mégotage sometimes pays off. Zimbabweans are known for their resilience and ability to kiya-kiya (‘make things work’ in the Shona language) when faced with what seems to be a dead end. A large portion of the country’s economy is characterised by such kiya-kiya efforts, as anthropologist Jeremy Jones observes.

A woman looks downcast and pained.Kushata Kwemoyo poster.
Mirazvo Productions/Rain Media

Zimbabwe’s film industry appears to thrive under very difficult circumstances. Recent video-films like Kushata Kwemoyo, Escape, Chinhoyi 7 and lately, the Netflix hit Cook Off, all made during the so-called Zimbabwean crisis (stretching from around 2000 to date) showcase the filmmaking talent and cinematographic capabilities abundant in the country. It’s what once led film scholar Frank Ukadike, in his book Black African Cinema, to remark that Zimbabwe was Africa’s Hollywood.

A man holds a military rifle, dressed in camouflage gear.Chinhoyi 7 poster.
Ster Kinekor

Ukadike made his remark more than 20 years ago. It was based on the film-friendliness that Zimbabwe exhibited back then. At the time, many Hollywood companies, including the Cannon Group who were popular for blockbusters like Missing In Action and Cyborg featuring stars like Chuck Norris and Jean-Claude Van Damme, used Zimbabwe as a filmmaking location because of its splendid scenery, efficient financial systems and durable infrastructure. Famous faces such as Sharon Stone (in King Solomon’s Mines) and Denzel Washington (in Cry Freedom) graced the country as cast in the movies.

At the same time, Zimbabwe’s Central Film Laboratories serviced the southern African region’s film processing needs. All this promise has disappeared, owing to a combination of political and economic factors that have traumatised most economic sectors, and this is the source of the pessimism.

Riches from grassroots

What I celebrate is that, in the midst of such adversity, filmmaking continues to thrive. A critical mass of youthful filmmakers armed with camcoders, laptops, cell phones and an assortment of improvisations, has emerged and continues to keep the filmmaking impulse alive. Among the leading lights are Von Tavaziva (Go Chanaiwa Go Reloaded), Shem Zemura (Kushata Kwemoyo), Joe Njagu (Cook Off) and Nakai Tsuro (Mwanasikana), to mention just a few.

The trailer for the award-winning romantic comedy Cook Off.

Most of the time, their route to audience is the DVD or Youtube, often for little or no returns. But the enterprising ones, like Von Tavaziva, have discovered ways of beating the scourge of piracy by producing high volumes of DVDs and selling them at very affordable prices in accessible city spaces.

With proceeds from such endeavours, they mount their next productions – no government support, no bank loan, no moaning!

There are further encouraging signs, if the aesthetics of contemporary music videos is anything to go by. The work of Vusa ‘Blaqs’ Hlatshwayo and Willard ‘Slimmaz’ Magombedze indicates cinematographic competences that can further improve the video-film genre. A veteran of the crisis years, filmmaker Tawanda Gunda Mupengo (Tanyaradzwa and Peretera Maneta) told me that if people keep at it, the local art of filmmaking will only get better. He believes that emerging talent, even away from the major cities, should be encouraged and this will have a multiplier effect, not only on volumes of video-films, but also the human resource-base needed for profitable film business in the future. He says:

Let there be a competent crew in Masvingo. If that crew makes a film that is successful, they will breed a community of filmmakers. They will be training people on the ground when they are shooting and editing, so that we have vibrant little pockets.

The informal filmmaking practices (which are in fact Zimbabwe’s film industry), should be encouraged to thrive, with or without government support. The example of Nigeria’s film industry, Nollywood, which has grown from rags to riches, offers inspiration in terms of how grassroots efforts may blossom in the long run. As it was for Nigeria, so can it be for Zimbabwe.The Conversation

Oswelled Ureke, Lecturer, Midlands State University

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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Opposition seeks intervention over Zimbabwe ‘crisis’ – The Zimbabwean

19.8.2020 8:59

MDC Alliance urges regional forum to ‘urgently intervene’ in Zimbabwe to maintain peace, security

ANKARA – Zimbabwe’s main opposition party has called for the Southern African Development Community (SADC) to take action over what it termed a “governance and legitimacy crisis” in the country.

The Movement for Democratic Change Alliance (MDC Alliance) issued the call in a letter after the 40th Ordinary Summit of SADC Heads of State and Government held on Monday.

“We note that the communique of the just ended [summit] … has omitted the deteriorating governance and legitimacy crisis in Zimbabwe,” read the letter.

It said the SADC had “taken note of the security situations in some countries including Mozambique and the Democratic Republic of Congo” and urged regional leaders pay equal attention to the “deepening crisis in Zimbabwe.”

“Under the cover of COVID-19, the government of Zimbabwe has intensified its crackdown on human rights defenders including journalists, lawyers, labor unions, civil society, the church and the opposition for exercising their constitutional rights to freedom of expression, peaceful assembly and association,” the MDC Alliance said.

“In response to citizen discontent owing to grand state corruption and plummeting socio-economic standards … the political elite has abused state institutions to carry out systematic abductions, torture, extra-judicial killings and unlawful arrests.”

The Nelson Chamisa-led alliance said it had recorded “at least 146 cases of human rights violations including 38 abductions” against its members in a short period before and after the anti-government protests in Zimbabwe at the end of July.

“We urge the SADC to urgently intervene in Zimbabwe in line with the SADC Protocol on Politics, Defence and Security in order to maintain regional peace and security,” read the letter.

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Zimbabwe court bans top lawyer from representing journalist – The Zimbabwean

The magistrate court in Harare ruled that Beatrice Mtetwa — an internationally acclaimed lawyer who has been at the forefront of defending the country’s human rights activists — be removed from representing award-winning journalist Hopewell Chin’ono.

Chin’ono faces charges of inciting violence for his role in promoting protests against corruption in late July that were banned and led to a government crackdown on dissent.

The state accused Mtetwa of writing contemptuous letters to the country’s magistrates and high courts, and of running Facebook pages that denigrated the courts.

“In view of the submissions by both the state and the defence, the disqualification of the lead counsel Beatrice Mtetwa as requested by the state be and is hereby granted,” ruled magistrate Ngoni Nduna.

The posts undermined public confidence in the courts, the magistrate said.

“The picture portrayed a biased justice system and the world was invited to an outrage over abuse of human rights,” he added.

Mtetwa denied any knowledge of the Facebook pages.

She said the government was leading a “personal” attack against her with a “chilling effect” on other lawyers.

“The idea is to say to human rights lawyers: if you represent such a client we will come after you,” Mtetwa told reporters outside court, adding that her team would challenge the decision.

“The right to legal representation has been curtailed by a court which is supposed to be supporting that right.”

Mtetwa had served as the lead counsel for Chin’ono, who helped expose a multimillion-dollar corruption scandal involving the procurement of coronavirus protection gear and test kits.

The journalist has been in jail since he was arrested by armed police at his house in Harare on July 20.

Chin’ono had encouraged the public to join the July 31 anti-government protests via Twitter.

The protests were then banned, and around 20 activists who held demonstrations in their neighbourhoods were arrested and have since been freed on bail.

Those arrested included internationally acclaimed writer and Booker Prize nominee Tsitsi Dangarembga.

Zimbabwean court bars lawyer Beatrice Mtetwa from representing Hopewell Chin’ono – The Zimbabwean

Zimbabwean journalist Hopewell Chin’ono, who was arrested last month for supporting anti-government protests, arrives at court in Harare, Zimbabwe, August 7, 2020. REUTERS/Philimon Bulawayo

New York — In response to Harare Magistrate Ngoni Nduna’s ruling today that Zimbabwean human rights lawyer Beatrice Mtetwa be barred from representing jailed journalist Hopewell Chin’ono, as reported by Herald newspaper” data-saferedirecturl=”https://www.google.com/url?q=https://cpj.us20.list-manage.com/track/click?u%3D6ad2c1e7bfaa1357bb4387b58%26id%3D1b27f0e5ce%26e%3Da0cee2f7fd&source=gmail&ust=1597905477676000&usg=AFQjCNFINLyKgXjId_2hpNcFRzhJLWtrHw”>the state-run Herald newspaper, the Committee to Protect Journalists issued the following statement:

“Magistrate Ngoni Nduna’s decision to disqualify Beatrice Mtetwa from representing Hopewell Chin’ono has effectively stripped the journalist of his constitutional right to a lawyer of his choice and is in breach of his constitutional rights to a free trial and the African Charter to which Zimbabwe is a signatory,” said Angela Quintal, CPJ’s Africa program coordinator. “Today’s ruling shows how Zimbabwe’s courts are being abused for a political agenda. We hope that a higher court will reverse this travesty on appeal and ensure that Chin’ono will be guaranteed a fair trial.”

Nduna’s decision, published in the Herald, said that Mtetwa was in contempt of court in relation to letters Mtetwa wrote to judicial officers that Nduna said “demean the court severely,” and in relation to comments about the case on the Facebook page of a documentary about Mtetwa’s work, which the state alleged were made by Mtetwa. According to reports, Mtetwa denied making those comments and said she was not responsible for that Facebook page.

Chin’ono was arrested on June 20 and faces charges of incitement, as CPJ documented at the time. He is scheduled to appear in a closed hearing in court tomorrow for a bail application, according to reports.

Mtetwa, who was awarded CPJ’s Benjamin Burton Memorial Award in 2008 for her work defending journalists and upholding press freedom, told reporters today that the court ruling was meant to instill fear and could have a chilling effect on young lawyers who may be dissuaded from taking on human rights cases, according to news reports.

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IBA and IBAHRI voice concerns over Hopewell Chin’ono arrest and harassment of Beatrice Mtetwa – The Zimbabwean

18.8.2020 13:27

 ‘When Emmerson Mnangagwa took up office as President of the Republic of Zimbabwe he promised a “new democratic Zimbabwe”

Beatrice Mtetwa

The International Bar Association and the International Bar Association’s Human Rights Institute (IBAHRI) are concerned by the recent arrest of prominent Zimbabwean investigative journalist Hopewell Chin’ono , following the publication of corruption allegations against Zimbabwe’s ruling elite. In a series of documents, Mr Chin’ono raised concerns that powerful individuals were profiting from multimillion-dollar deals of essential supplies to fight the COVID-19 pandemic. In addition, his lead lawyer Beatrice Mtetwa has endured harassment by Zimbabwean authorities for carrying out her professional duties.

IBA President Horacio Bernardes Neto said: ‘The rule of law must be paramount. Yet, at every turn, it is being flouted in Zimbabwe. The arrest of Mr Chin’ono is of great concern to the IBA. It is another example of increasing intolerance towards journalists and government critics in the country. Cynically designed to have a chilling effect on journalism, free speech and expression in Zimbabwe, international peers find the clampdown reprehensible. Further, the antics deployed to intimidate Ms Mtetwa from defending her client are absurd and have no place in a modern country with a self-assured leadership.’ 

Mr Chin’ono, internationally acclaimed for his reporting on endemic corruption in Zimbabwe, was arrested on 20 July 2020 and charged with ‘incitement to commit public violence’ and ‘incitement to participate in a gathering with intent to promote public violence’. If convicted, he could face up to ten years in prison. Mr Chin’ono fervently denies the charges against him, declaring that ‘journalism has been criminalised’. He has been denied bail.

Since the arrest of Mr Chin’ono, his legal representatives have been the focus of constant harassment by the Zimbabwean authorities. Most recently, on 14 August 2020, a cohort of around 50 soldiers was sent to march in front of Ms Mtetwa’s office in a blatant effort to intimidate her.

IBA Executive Director Dr Mark Ellis, commented: ‘When Emmerson Mnangagwa took up office as President of the Republic of Zimbabwe he promised a “new democratic Zimbabwe”. However, with arrests of whistle-blowers, those with dissenting voices and veiled threats being made to independent lawyers, democracy and justice are being pushed further out of reach. Neither Hopewell Chin’ono nor Beatrice Mtetwa should be facing victimisation for simply doing their jobs. Mr Chin’ono should be released immediately.’

There have been a catalogue of Zimbabwe Constitution, rule of law and human rights violations, including Mr Chin’ono being:

  • denied the right to speak with counsel without a prison officer present. This is in direct violation of section 50 (5)(b) of the Zimbabwean Constitution;
  • denied the protection of sections 61 and 62 of the Zimbabwe Constitution, which expressly guarantee the right to freedom of expression, including media freedom and the freedom to protest against government failure to act in the public interest;
  • ill-treated, with reports citing prevention of access to appropriate food and warm clothing;
  • shackled with leg cuffs, which Ms Mtetwa requested the Zimbabwe Prison and Correctional Services remove when he appeared in court; and
  • denied the right to a third bail hearing being heard in open court. Members of the public and media practitioners have been barred from attending.

IBAHRI Co-Chair and former Justice of the High Court of Australia (1996 – 2006), the Hon Michael Kirby AC CMG, commented: ‘The IBAHRI reminds the Zimbabwean authorities that Article 14(1) of the International Covenant on Civil and Political Rights provides “everyone shall be entitled to a fair and public hearing by a competent, independent and impartial tribunal established by law.” Denying Mr Chin’ono the right to have his bail hearing heard in open court, when the issue is of public interest, is a direct contravention of this well-established international legal instrument. Further, Article 9 of the African Charter on Human and Peoples’ Rights also protects free expression, as does Article 19 of the Universal Declaration of Human Rights. Zimbabwean President Mnangagwa had said that he would support greater freedom of expression after his predecessor Robert Mugabe was deposed. It is now time for journalists and lawyers to benefit from that aspiration.’

On 24 June 2020, the IBAHRI addressed an open letter to President Mnangagwa, urging him to release lawyers arrested for carrying out their professional duties and to respect the independence of the legal profession.

IBAHRI Co-Chair, and immediate past Secretary-General of the Swedish Bar Association, Anne Ramberg Dr jur hc stated: ‘The IBAHRI is extremely concerned by the pattern of systemic harassment, humiliation, intimidation and confinement by the Zimbabwean authorities of people who have different perspectives and/or expose situations that are detrimental to society. The freedoms of expression and access to information are inalienable rights enshrined in Zimbabwe’s national, regional and international commitments, including the 1991 Windhoek Declaration . The intimidation and arbitrary detention of Zimbabwean journalists are completely contrary to these obligations. A free press is a fundamental human right and essential to democracy. Mr Chin’ono is an investigative journalist and should be released.’ 

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Chin’ono court updates – The Zimbabwean

11:12
Is now dealing with postponements on other matters

11:24
Magistrate Nduna starts reading his lengthy ruling on Mtetwa’s recusal from representing Chin’ono, applied by the State.A short summary will be availed soon

12:00
Magistrate Nduna has just granted the State it’s application to disbar Mtetwa from representing Chin’ono

12:00
He has ordered the prosecutor general to institute prosecution on Mtetwa with regards to contents in a letter she wrote to the court on 27 July 2020 and the posts on the wall of a Facebook page titled Beatrice Mtetwa and the Rule of Law

12:01
He has ordered that a copy of his judgment be availed to the Law Society of Zimbabwe

12:03
Has adjourned the court for ten minutes to allow Advocate T.W Nyamakura to make a bail application for Chin’ono as his counsel had foressen that the court was likely to disbar Mtetwa

12:12
Magistrate Nduna returns and the court resumes proceedings

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Schweppes Zimbabwe partners with MACmobile for optimised sales force and customer relations – The Zimbabwean

Developing customer relations through excellent service delivery is a key perquisite in the highly competitive Fast-Moving Consumer Goods (FMCG) industry. Assessing whether sales and marketing activities are hitting the mark forms an integral part of short-and long-term customer retention strategies.

Technology provides an important tool in the food and beverage industry’s efforts to manage, mobilise and ultimately automate its sales force, obtaining accurate and valuable data that will strengthen sales teams’ service delivery and turnaround times.

Schweppes Zimbabwe Limited (SZL) is a leading manufacturer and distributor of non-carbonated still beverages under license from The Coca-Cola Company. The company’s product portfolio currently includes well-known brands in categories such as cordials, fruit juices and bottled water.

SZL has two manufacturing plants in Harare and Bulawayo in Zimbabwe and ten distribution centres countrywide. Its route to market is predominantly B2B and was recently extended to include B2C through e-commerce and tele-sales platforms.

Most of SZL’s orders are delivered through in-house logistics and third-party partners with a smaller portion handled through customer collection at the distribution centres.

Optimising sales efficiency

SZL has partnered with mobile technology specialist company, MACmobile since 2016 to optimise its sales force and customer relationship requirements.  MACmobile’s FIELDForce solution has in the last four years provided SZL with the ability to:

  • Develop customer relations through the capture of key market data;
  • Generate customer orders; and
  • Track sales activities and marketing assets.

“Before partnering with MACmobile, our sales teams would manually track or reference customer history and cold drink equipment (CDE) which was highly ineffective. As a result, this led to suboptimal order fulfilment of customer orders and CDE asset utilisation.” explains Diana Mubayiwa, Corporate Affairs Executive at SZL.

Adds Andrew Dawson, MD of MACmobile: “Our FIELDForce offering delivers an end-to-end solution to SZL that covers their full spectrum of Route-to-Market sales and distribution, ultimately catering for the specific needs and nuances of FMCG call cycles within Zimbabwe’s  retail, rural and main markets.”

Evolved needs

Due to Zimbabwe’s telecoms challenges, MACmobile also added an offline capability to FIELDForce which enables SZL to utilise the solution without network connectivity.

Additionally, FIELDForce’s recently added Forms functionality allows SZL to develop surveys that enable it to conduct self-reads for Coca-Cola’s (Right-Execution Daily) RED.  In the past, SZL had to outsource surveys to third-party providers at a significant cost to the company.

FIELDForce Forms for example offers integrated GPS functionality which means SZL can validate whether surveys where indeed conducted in-store.  Additionally, Forms has enabled SZL to customise specific survey such as:

  • RED self-assessment;
  • Competitor activity tracking;
  • Price dipstick; and
  • Outlet classification.

Benefits abound

SZL and MACmobile’s partnership have undoubtedly led to an improved sales force and customer relations, driven by accurate data that can be mined to improve go-to-market and retention strategies.

MACmobile allows SZL to stay one step ahead of the requirements of both its sales team and its clients.  Today the company benefits from:

  • An effective and efficient sales team route that leads to optimised operations and execution in the market;
  • Effective sales representative activity tracking resulting in increased productivity and sales;
  • The ability to create and run surveys;
  • Improved and accurate customer and CDE assets databases; and
  • Real-time salesforce metrics dashboards that allow for RTM (route-to-market) remodelling by the SZL commercial team.

“Thanks to our partnership with MACmobile we can rest assured that our sales and marketing strategies are on point and we can readily meet the ever-changing requirements of the markets we serve,” says Mubayiwa.

“Ultimately, our partnership with SZL has provided MACmobile a deeper penetration within the independent distributors that trade under the Coca-Cola Company license. It has also strengthened our footprint and user-base within the SADC region,” concludes Dawson.

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