To
say
today’s
economic
climate
is
“a
bit
challenging”
might
be
putting
it
mildly.
Between
global
tariffs
impacting
billions,
U.S.
law
firms
facing
heightened
government
scrutiny,
and
federal
agencies
being
stripped
to
the
bone,
it’s
no
wonder
lawyers
are
feeling
uneasy.
So,
what’s
a
savvy
attorney
supposed
to
do
in
uncertain
times
like
these?
As
a
business
development
coach
for
lawyers
around
the
globe,
I’d
like
to
offer
a
few
practical
strategies
to
help
you
move
forward
—
even
when
it
feels
like
hiding
under
your
desk
might
be
the
safer
bet.
Tip
No.
1:
Cross-market
Practice
Areas
That
Remain
Strong
When
the
economy
gets
shaky,
certain
practice
areas
slow
down
as
clients
clutch
their
pearls,
tighten
their
budgets,
and
wait
for
the
dust
to
settle.
But
not
every
area
of
law
goes
quiet
—
some
may
even
see
increased
demand.
Take
a
moment
to
assess
what
additional
services
you
can
offer
your
clients
or
introduce
them
to
within
your
firm.
This
can
benefit
your
colleagues,
deepen
client
loyalty,
and
boost
your
own
origination
credit.
If
you’re
part
of
a
boutique
or
solo
practice,
think
strategically
about
collaborators
you
can
bring
in
to
broaden
your
offerings.
Providing
meaningful
support
during
tough
times
is
one
of
the
fastest
ways
to
build
stronger,
longer-lasting
relationships.
Tip
No.
2:
Step
Up
And
Add
Value
When
the
market
took
a
dip
recently,
one
of
the
first
calls
I
received
was
from
my
financial
planner.
He
wasn’t
selling
anything
—
he
was
just
checking
in,
offering
guidance,
and
reassuring
me.
That
call
mattered.
Now
it’s
your
turn.
Reach
out
to
your
clients
and
strategic
partners
—
not
to
pitch,
but
to
connect.
Ask
how
they’re
doing.
Find
out
what’s
keeping
them
up
at
night.
Maybe
they
need
help
collecting
receivables
or
handling
staff
reductions.
Your
presence,
concern,
and
willingness
to
help
can
make
a
world
of
difference
—
and
won’t
be
forgotten.
Tip
No.
3:
Don’t
Cut
Back
On
Marketing
And
Business
Development
I
recently
heard
a
lawyer
say
their
firm
planned
to
“tighten
the
belt”
due
to
economic
concerns.
I
get
it
—
that’s
a
natural
reaction.
But
the
truth
is,
this
is
actually
the
time
to
lean
into
your
marketing
efforts.
You
don’t
need
a
huge
ad
budget.
Instead,
invest
your
time:
write
articles,
engage
on
social
media,
speak
at
events,
and
build
your
personal
brand.
When
everyone
else
is
slowing
down,
doubling
down
can
give
you
the
edge.
While
others
retreat,
you’ll
be
top
of
mind
—
and
first
in
line
for
new
business
when
the
market
rebounds
Let’s
be
honest:
I’m
not
reinventing
the
wheel
here.
These
are
simple
but
powerful
strategies
that
can
help
you
weather
any
storm.
Want
more
guidance
on
building
your
brand
and
growing
your
book
of
business?
Visit
www.fretzin.com
and
check
out
the
BE
THAT
LAWYER
podcast
—
available
on
all
major
platforms.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin/.