There’s
really
nothing
like
law
school
for
teaching
attorneys
how
to
practice
law.
But
once
you
get
out
into
the
world
—
especially
if
you
manage
your
own
law
firm
—
you’ll
find
those
lessons
lacking.
That’s
all
right,
because
law
school
is
not
supposed
to
be
business
school.
So
let’s
call
this
business
school
for
lawyers
—
in
podcast
form!
Joyce
Brafford
of
ProfitSolv
is
back
again
on
the
Non-Eventcast
—
as
co-host
of
this
set
of
special
episodes
—
to
talk
about
all
the
management
tactics
you
missed
out
on
in
law
school.
Episode
Highlights
In
this
episode,
we
start
with
a
return
to
“Cryptid
Corner,”
with
two
brand-new
cryptids
for
your
listening
pleasure!
After
that,
we
get
down
to
business
.
.
.
school.
We
start
the
conversation
by
addressing
lawyers’
issues
with
money
(10:41)
and
then
crack
open
a
three-pack
of
financial
strategies
for
attorneys,
focusing
on
why
and
how
it’s
important
to
build
a
rate
sheet
(12:00);
how
to
build
better
engagement
agreements
(14:30);
and
how
to
leverage
passive
timekeeping,
in
order
to
capture
more
time,
bill
more
to
clients
and
generate
more
revenue
(19:52).
Next,
your
instructors
focus
on
technology
management.
First,
we
cover
the
major
software
programs
that
attorneys
should
consider
implementing
(27:40);
and,
of
course,
how
to
effectively
leverage
the
tools
that
you
do
choose
(31:43).
The
third
period
begins
with
marketing
strategy
classes
addressing
how
law
firms
can
build
truly
comprehensive
marketing
plans
(37:11),
before
covering
how
important
it
is
to
utilize
customer
relationship
software
(CRMs)
to
manage
those
plans
(40:36).
This
is
the
ninth
episode
of
the
series,
hosted
in
conjunction
with
our
partner,
ProfitSolv.
This
episode
is
sponsored
by
TimeSolv.
Jared
Correia,
a
consultant
and
legal
technology
expert,
is
the
host
of
the
Non-Eventcast,
the
featured
podcast
of
the
Above
the
Law
Non-Event
for
Tech-Perplexed
Lawyers.