Author: TSA Press

Ed.
Note:
Welcome
to
our
daily
feature

Trivia
Question
of
the
Day!

According
to
reporting
by
Law360,
Jacqueline
Bokser
LeFebvre,
a
managing
director
at
recruiting
firm
Major
Lindsey
&
Africa,
says
the
lateral
associate
market
is
currently
experiencing
high
demand
for
attorneys
in
which
three
practice
areas?

Hint:
LeFebvre
said
the
market
(for
these
three
practice
areas)
is
currently
fire,
“Typically
August
is
a
very
slow
month.
This
year
it’s
been
anything
but.”

See
the
answer
on
the
next
page.

As
a
part
of
the
Legal
Marketing
Association’s
partnership
with
Above
the
Law,
each
month
we’ll
share
a
roundup
of
insights
and
intel
from



Strategies
&
Voices,
the
online
trade
journal
dedicated
to
the
craft
of
legal
marketing.

Spanning
the
LMA’s
Body
of
Knowledge
domains
for
Marketing
Management
and
Leadership,
articles
in
this
edition
help
legal
marketers
with
several
initiatives. 

Launch
New
Services

Legal
marketers
can
and
should
play
a
leading
role
in
their
firms’
introduction
of
new
services.
In


Legal
Marketers:
Your
Role
in
Developing
New
Services,
readers
will
learn
key
steps
of
a
strategic
process
for
evaluating
and
launching
new
offerings.

Key
tip:

Engage
your
clients
through
interviews,
surveys
and
focus
groups
to
ensure
your
new
services
meet
and
exceed
client
expectations.

Learn
Your
Style:
Leader
or
Manager?

“Leader”
and
“manager”
may
be
used
interchangeably,
but
they
actually
represent
two
very
different
approaches
to
guiding
a
team.
The
infographic


Leadership
vs.
Management:
Determining
the
Right
Approach
for
Your
Team

provides
some
clarity
using
four
key
questions:

• 
  What
  are
  we
  setting
  out
  to
  do?
• 
  How
  do
  we
  deliver
  results?
• 
  How
  do
  we
  make
  it
  happen?
• 
  What
  are
  the
  outcomes?

Key
takeaway:

Leadership
can
be
summarized
as
“doing
the
right
thing,”
while
management
can
be
distilled
as
“doing
the
thing
right.”

Link
Competitive
Intelligence
to
Firm
Strategy

Competitive
intelligence
professionals
are
often
asked
to
help
with
specific
and
tactical
projects,
such
as
analyzing
a
potential
client’s
litigation
portfolio.
But
leading
law
firms
are
starting
to
incorporate
this
function
into
strategic
planning
or
practices,
industry
groups
and
even
the
firm
as
a
whole.

In


How
Competitive
Intelligence
Can
Support
Firm
Strategy,
three
senior
legal
marketers
share
examples
of
strategic
projects
where
CI
played
a
part;
discuss
the
elements
of
CI
that
apply
best
to
strategic
planning;
and
provide
guidance
on
presenting
CI
data
in
the
strategic
planning
setting.

Key
takeaway:

Avoid
the
“massive
data
dump”;
when
presenting
research
findings,
provide
firm
leaders
with
user-friendly
executive
summaries
that
highlight
the
most
actionable
information.

Leverage
Your
Technology

This
month,


Strategies
&
Voices

also
shared
the
results
of
the


2024
Legal
Marketing
Technology
Ecosystem
Study

conducted
by
LMA
and
RubyLaw.
This
provides
law
firms
of
all
sizes
with
benchmarking
on
technology
use
as
well
as
perspectives
on
how
martech
will
evolve
within
the
legal
sector.

The
primary
output
of
the
study
is
a
Legal
Marketing
Technology
Stack
Blueprint,
which
charts
the
“prevailing
systems
and
tools
used
by
legal
marketers.”
It’s
a
helpful
reference
as
firms
enter
budget
season
this
fall.

Key
takeaway:

The
survey
shows
the
adoption
rates
of
various
technology
tools
in
law
firms.
In
2024,
popular
tools
have
included:

• 
  Content
  syndication
• 
  Customer
  relationship
  management
• 
  Alumni
  portals
• 
  Sales
  enablement
• 
  Marketing
  automation
• 
  Talent
  management
• 
  Social
  media
  publishing
• 
  Data
  enrichment

What’s
on
the
decline?
Search
and
social,
accessibility
and
compliance,
and
search
engine
optimization.

In
the
months
ahead,
the
LMA’s
Strategies
&
Voices
will
shift
to
focus
on
Client
Service.

Do
you
have
a
compelling
case
study
about
your
firm,
or
marketing
insights
to
share?


Share
your
ideas

with


Strategies
&
Voices

today.

Ed.
note:
Welcome
to
our
daily
feature,

Quote
of
the
Day.

It
makes
no
sense
to
say
that
some
individuals
who
failed
the
bar,
according
to
the
State
Bar’s
standard
of
competency,
are
deemed
qualified
because
they
helped
the
State
Bar
by
participating
in
an
experiment.

—
An
excerpt
from
a

letter
written
by
California
law
school
deans
sent
to
the
state
Supreme
Court,
requesting
that
judges

block
the
state
bar
from
using
Kaplan
materials
on
the
February
2025
bar
exam,
and
asking
for
an
“across-the-board”
score
boost
for
applicants,
rather
than
a
score
boost
just
for
those
who

sign
up
to
take
experimental
versions
of
Kaplan-written
exams.

---

Staci
Zaretsky is
a
senior
editor
at
Above
the
Law,
where
she’s
worked
since
2011.
She’d
love
to
hear
from
you,
so
please
feel
free
to

email
her
with
any
tips,
questions,
comments,
or
critiques.
You
can
follow
her
on

X/Twitter
and

Threads
or
connect
with
her
on

LinkedIn.

My
first
memory
of
comedian
and
podcaster
Theo
Von
came
from
his
stint
on
MTV’s
Road
Rules,
which
folks
of
a
certain
age
will
remember
as
“The
Real
World
but
in
a
Winnebago.”
For
everyone
else,
it’s
the
show
that
used
to
produce
contestants
for
The
Challenge
before
they
started
populating
that
show
with
failed
Love
Island
participants.
In
one
episode
where
Theo
doggedly
grilled
castmates
over
whether
or
not
they
hooked
up,
the
gone-but-not-forgotten
genius
website

Television
Without
Pity
titled
their
summary
“The
Redneck
Inquisition.”
Von
has
known
how
to
lean
on
his
Louisiana
roots
to
get
deceptively
good
“I’m
just
a
simple
country
lawyer”
results
for
years.

In
the
most
recent
episode
of
his
popular
This
Past
Weekend
podcast,
Von
and
fellow
comedian
Bobby
Lee
were
discussing
Bobby
lookalikes
—
“Kim
Jung
Un
and
I
come
from
the
same
body
type”
—
when
Lee
raised
Trump
campaign
spokesperson
Steven
Cheung
and
asked
the
producer
to
look
up
“I
think
he’s
an
attorney…
for
Trump.”

Which
the
producer
confirmed,
EXCEPT
he
found
this
by
searching
for
Steven
CHUNG
and
not
CHEUNG,
pulling
up
the
feed
of

Above
the
Law
resident
tax
law
columnist
Chung.

Cheung,
by
the
way,
is
not
an
attorney.

Obviously,
Above
the
Law
does
not
have
a
Trump
campaign
spokesperson
as
a
columnist…

anymore.

---

Joe
Patrice is
a
senior
editor
at
Above
the
Law
and
co-host
of

Thinking
Like
A
Lawyer.
Feel
free
to email
any
tips,
questions,
or
comments.
Follow
him
on Twitter or

Bluesky
if
you’re
interested
in
law,
politics,
and
a
healthy
dose
of
college
sports
news.
Joe
also
serves
as
a

Managing
Director
at
RPN
Executive
Search.

Early
presidential
voting
is
kicking
off.

It’s
time
for
me
to
stop
foaming
at
the
mouth
and
start
trying
to
influence
things.

For
my
friends
who
have
been
Republicans
for
decades
—
who
voted
for
Reagan
and
McCain
and
Romney
over
the
years
—
please
read
on.

Here’s President
Reagan
on
NATO:
“If
our
fellow
democracies
are
not
secure,
we
cannot
be
secure.
If
you
are
threatened,
we
are
threatened.
And
if
you
are
not
at
peace,
we
cannot
be
at
peace.”

Here’s Donald
Trump
on
NATO: “Someone
said,
‘Sir!
Would
you
leave
us
if
we
don’t
pay
our
bills?’
They
hated
my
answer.
I
said,
‘Yeah,
I
would
consider
it.’”

Trump’s
former
National
Security
Advisor, John
Bolton,
made
it
even
more
explicit:
If
Trump
wins
in
November,
“the
U.S.
will
be
out
of
NATO.”

Here’s President
Reagan on
free
trade:

America’s
most
recent
experiment
with
protectionism
was
a
disaster
for
the
working
men
and
women
of
this
country.
When
Congress
passed
the
Smoot-Hawley
tariff
in
1930,
we
were
told
that
it
would
protect
America
from
foreign
competition
and
save
jobs
in
this
country
—
the
same
line
we
hear
today.
The
actual
result
was
the
Great
Depression,
the
worst
economic
catastrophe
in
our
history;
one
out
of
four
Americans
were
thrown
out
of
work.

Here’s Donald
Trump on
the
same
subject:

We
are
going
to
have
10%
to
20%
tariffs
on
foreign
countries
that
have
been
ripping
us
off
for
years,
we
are
gonna
charge
them
10%
to
20%
to
come
in
and
take
advantage
of
our
country
because
that
is
what
they
have
been
doing.

President
Reagan famously
said
that
the
Eleventh
Commandment
was:
“Thou
shalt
not
speak
ill
of
any
fellow
Republican.”

Donald
Trump called
Dick
Cheney,
for
whom
you
voted,
“an
irrelevant
RINO.”

Donald
Trump
had
this
to
say
about
John
McCain,
for
whom
you
voted:
“He’s
not
a
war
hero.
He
was
a
war
hero
because
he
was
captured.
I
like
people
who
weren’t
captured.”

Donald
Trump called
Mitt
Romney,
for
whom
you
voted,
a
“pompous
ass”
—
and
that
was before Romney
voted
to
impeach
him.

Donald
Trump
called
Paul
Ryan,
for
whom
you
voted,
“a
loser
who
left
Congress
in
disgrace.”
I
don’t
remember
whether
that
was
before
or
after
Trump
called
Ryan
“weak”
and
“stupid.”

And
Donald
Trump,
of
course,
stood
silent
for
three
hours
while
a
mob
attacked
the
Capitol
Building
on
January
6,
2021. 
Trump
neither
asked
the
mob
to
stop
nor
asked
the
National
Guard
to
protect
the
legislative
branch.

Can
you
imagine
Reagan,
or
Cheney,
or
McCain,
or
Romney,
or
Ryan
doing
the
same?

I
know
that
you’re
a
Republican.
I
know
that
you
think
Democrats
are
the
enemy.

But
please
think
hard
about
Trump
before
you
vote.

---

 


Mark Herrmann spent
17
years
as
a
partner
at
a
leading
international
law
firm
and
is
now
deputy
general
counsel
at
a
large
international
company.
He
is
the
author
of



The
Curmudgeon’s
Guide
to
Practicing
Law and Drug
and
Device
Product
Liability
Litigation
Strategy (affiliate
links).
You
can
reach
him
by
email
at [email protected].