How
can
lawyers
harness
AI
and
automation
to
scale
their
firms
and
optimize
efficiency?
“You
have
to
create
your
own
rules;
if
not,
other
people
will
make
rules
for
you,”
says
Sam
Mollaei,
a
lawyer
and
entrepreneur.
In
a
recent
episode
of
“Be
That
Lawyer,”
Sam
joins
host
Steve
Fretzin
to
explore
the
game-changing
role
of
AI,
automation,
and
strategic
focus
in
building
a
high-performing
law
firm.
Attracting
New
Clients
In
2025,
platforms
like
Facebook,
Instagram,
and
TikTok
outperform
Google
Ads
for
attracting
clients,
Sam
says.
Here,
he
breaks
down
why
and
how
law
firms
should
adjust
their
marketing
strategies.
‘Done
Is
Better
Than
Perfect’
According
to
Sam,
this
is
the
“line
that
he
lives
by”
in
business.
Here,
he
explains
why.
Looking
for
guidance
in
future-proofing
your
firm?
Listen
to
the
full
conversation
here.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin.