When
I
first
ventured
onto
LinkedIn
in
2007,
I
could
already
see
its
potential
as
a
game-changer
for
professional
networking
and
business
development.
Fast
forward
to
today,
and
LinkedIn
has
become
an
indispensable
tool
for
lawyers
looking
to
build
their
brand
and
connect
with
clients.
Yet,
many
attorneys
are
either
unsure
how
to
get
started
or
struggle
to
maintain
consistency.
The
truth
is,
LinkedIn
doesn’t
have
to
be
daunting.
By
using
just
a
handful
of
simple
posting
strategies,
you
can
maximize
your
visibility,
showcase
your
expertise,
and
stay
top
of
mind
with
your
network.
Whether
you’re
new
to
LinkedIn
or
looking
to
refresh
your
approach,
the
following
five
strategies
are
designed
to
help
you
get
real
results
with
minimal
effort.
-
Share
Content
With
Insights
You
don’t
need
to
create
original
content
to
have
an
impact.
Sharing
relevant
articles,
updates,
or
research
from
others
—
with
your
own
commentary
—
can
demonstrate
your
expertise
and
engage
your
audience.
For
example,
if
you’re
an
estate-planning
attorney
and
new
tax
laws
are
announced,
share
an
article
about
the
changes
and
explain
what
it
means
for
your
audience.
Tools
like
Google
Alerts
or
RSS
feeds
can
help
you
stay
on
top
of
trending
topics.
By
being
one
of
the
first
to
comment
on
important
news,
you
position
yourself
as
a
thought
leader
without
needing
to
write
the
news
yourself.
-
Share
Personal
Stories
With
A
Business
Connection
People
love
authentic,
relatable
content.
Sharing
a
personal
anecdote
and
connecting
it
back
to
your
work
is
a
great
way
to
build
trust
and
show
your
human
side.
For
instance,
I
often
share
stories
about
fishing
trips
with
my
son,
tying
them
back
to
lessons
in
business
development.
One
of
my
clients
once
posted
about
the
inefficiency
of
using
Latin
in
legal
writing.
While
it
seemed
risky,
it
sparked
a
lively
conversation
with
over
10,000
views
and
100
comments.
Even
disagreements
can
add
value
by
engaging
your
audience
in
thoughtful
discussions.
-
Use
Polls
To
Engage
And
Inform
LinkedIn’s
poll
feature
is
an
easy
way
to
spark
engagement
and
gather
insights.
Create
a
poll
with
an
interesting
or
provocative
question
related
to
your
field.
For
example,
I
recently
asked,
“How
effective
are
you
at
using
LinkedIn
to
build
your
brand
or
drive
business?”
The
responses
provided
valuable
insights
—
and
even
inspired
a
follow-up
post
analyzing
the
results.
Polls
not
only
engage
your
audience
but
also
help
you
understand
their
perspectives,
giving
you
material
for
future
content.
-
Create
Short,
Informative
Videos
Video
content
is
one
of
the
most
effective
ways
to
capture
attention
online.
While
it
may
seem
intimidating,
creating
videos
can
be
surprisingly
easy.
Start
by
listing
five
to
10
questions
you’re
frequently
asked
about
your
area
of
law.
Answer
those
questions
while
recording
yourself
on
smartphone
or
Zoom.
In
less
than
an
hour,
you
can
create
enough
content
for
weeks
of
posts.
If
you
want
polished
results,
consider
hiring
a
professional
editor
or
exploring
user-friendly
editing
apps.
-
Repost
Content
To
Build
Relationships
Reposting
someone
else’s
content
is
a
quick
and
effective
way
to
create
meaningful
connections.
When
you
find
a
post
you
resonate
with,
share
it
along
with
your
own
thoughts.
Be
sure
to
tag
and
thank
the
original
poster.
Not
only
does
this
create
unique
content
for
your
audience,
but
it
also
strengthens
your
relationship
with
the
author.
To
make
this
strategy
even
more
effective,
use
LinkedIn’s
notification
feature
(the
little
bell
on
a
person’s
profile)
to
stay
updated
on
posts
from
potential
clients
or
strategic
partners.
Regular
engagement
can
open
doors
to
conversations
and
collaborations.
If
you’ve
been
putting
off
LinkedIn
or
feeling
overwhelmed
by
where
to
begin,
remember
this:
small,
consistent
efforts
can
make
a
big
difference.
By
adopting
even
one
or
two
of
these
strategies,
you’ll
be
well
on
your
way
to
creating
a
LinkedIn
presence
that
attracts
clients
and
builds
relationships.
The
key
is
to
start
where
you’re
comfortable,
experiment
with
different
approaches,
and
stay
consistent.
LinkedIn
isn’t
just
a
platform
—
it’s
a
powerful
tool
for
taking
your
legal
career
to
the
next
level.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin/.