It’s
a
golden
age
for
thought
leadership,
and
any
lawyer
can
step
into
the
spotlight
and
build
their
reputation.
However,
you
also
have
a
practice
to
run,
leaving
you
with
little
time
to
share
valuable
insights
and
actively
engage
with
your
audience
so
that
you
can
position
yourself
as
a
go-to
expert
in
your
field.
With
the
right
platforms
and
strategies,
you’ll
boost
your
credibility,
grow
your
network,
and
even
attract
new
business
along
the
way.
Let’s
dive
into
five
simple
but
powerful
thought
leadership
hacks
that
can
help
you
stand
out.
1.
Optimize
Your
LinkedIn
Profile
Your
LinkedIn
profile
is
your
digital
first
impression
and
often
the
first
place
where
potential
clients,
referral
sources,
and
even
the
media
will
look
you
up.
If
it’s
incomplete,
outdated,
or
generic,
you’re
missing
a
prime
opportunity
to
position
yourself
as
that
thought
leader
you
want
to
be.
Here’s
how
to
make
your
profile
work
for
you:
Get
Your
Headline
Right
Your
headline
is
prime
real
estate
for
communicating
your
expertise.
Instead
of
the
standard
“Partner
at
XYZ
Law
Firm,”
consider
something
more
engaging,
like:
-
Business
Litigation
Attorney
|
Helping
Companies
Resolve
Complex
Disputes
Efficiently -
Estate
Planning
Lawyer
|
Guiding
Families
Through
Generational
Wealth
Strategies
This
small
tweak
clarifies
your
value
and
improves
searchability.
Craft
a
Strong
About
Section
Your
“About”
section
should
go
beyond
a
basic
bio.
It
needs
to
tell
a
compelling
story
about
who
you
help,
how
you
help
them,
and
why
your
work
matters.
Try
this
format:
-
Who
you
serve
(e.g.,
business
owners,
startups,
high-net-worth
individuals) -
What
problems
you
solve
(e.g.,
contract
disputes,
compliance
issues,
estate
planning) -
Why
you’re
uniquely
qualified
(your
experience,
approach,
or
expertise)
Write
like
a
human,
not
a
law
textbook.
Keep
it
clear
and
client
focused.
Use
a
Professional
(But
Approachable)
Headshot
Your
profile
photo
should
project
confidence
and
approachability.
A
high-quality,
well-lit
headshot
in
professional
attire
is
a
must.
Avoid
stiff,
overly
corporate-looking
poses—people
want
to
see
the
person
behind
the
expertise.
Customize
Your
LinkedIn
URL
A
messy
LinkedIn
URL
full
of
random
letters
and
numbers
doesn’t
look
polished.
Clean
it
up
by
customizing
it
to
something
simple,
like
linkedin.com/in/Your
Name.
You
can
do
this
in
your
LinkedIn
settings.
Showcase
Your
Thought
Leadership
The
“Featured”
section
allows
you
to
highlight
articles,
podcasts,
speaking
engagements,
or
key
case
studies.
If
you’ve
been
published
or
quoted,
don’t
let
that
content
sit
in
obscurity.
Pin
it
to
your
profile
for
instant
credibility.
2.
Strategically
Posting
to
LinkedIn
LinkedIn
is
a
powerful
tool
for
lawyers
looking
to
build
their
brand
and
connect
with
clients,
and
yet
many
attorneys
struggle
with
how
to
get
started
or
maintain
consistency.
The
good
news?
A
few
strategic
posting
habits
can
maximize
your
visibility,
showcase
your
expertise,
and
keep
you
top-of-mind.
Curating
Content
You
don’t
have
to
create
original
content
to
make
an
impact.
Sharing
relevant
articles,
updates,
or
research
from
others—with
your
own
commentary—can
position
you
as
an
informed
expert.
For
example,
if
you’re
an
estate
planning
attorney
and
new
tax
laws
are
announced,
share
an
article
on
the
changes
and
break
down
what
it
means
for
your
audience.
Tools
like
Google
Alerts
or
RSS
feeds
can
help
you
stay
on
top
of
trending
topics.
When
to
Post
Timing
matters
and
posting
when
your
audience
is
most
active
can
significantly
boost
engagement.
Studies
suggest
that
the
best
times
to
post
are
Tuesdays
and
Wednesdays
between
10
a.m.
and
noon,
and
Thursdays
at
10
a.m.
These
periods
align
with
peak
professional
activity,
increasing
the
likelihood
your
content
will
be
seen.
Avoid
late-night
or
weekend
posts,
as
LinkedIn
isn’t
as
active
during
those
times.
However,
every
audience
is
different,
so
track
engagement
to
find
your
ideal
posting
schedule.
Reposting
and
Engaging
with
Others
Reposting
content
from
others
is
a
simple
yet
impactful
way
to
build
meaningful
connections.
When
you
come
across
a
post
that
aligns
with
your
expertise
or
interests,
share
it
with
your
own
commentary
and
be
sure
to
tag
the
original
author.
This
not
only
provides
informative
content
for
your
audience
but
also
builds
engagement
with
industry
peers.
To
take
this
a
step
further,
use
LinkedIn’s
notification
feature
(the
bell
icon
on
a
person’s
profile)
to
stay
informed
about
updates
from
key
clients,
colleagues,
and
strategic
partners.
How
to
Engage
One
easy
way
to
spark
engagement
and
gather
insights
is
through
LinkedIn’s
poll
feature.
Ask
an
interesting
or
provocative
question
related
to
your
field.
For
example,
“How
effective
are
you
at
using
LinkedIn
to
build
your
brand
or
drive
business?”
The
responses
provide
helpful
information
and
can
even
inspire
a
follow-up
post
analyzing
the
results.
Polls
not
only
engage
your
audience
but
also
help
you
understand
their
perspectives,
giving
you
material
for
future
content.
3.
Creating
Original
Content
Creating
original
content
is
one
of
the
most
effective
ways
to
establish
credibility
and
provide
value
to
your
audience.
Fortunately,
it
doesn’t
have
to
be
time-consuming
or
complicated.
How
to
Create
Content
Easily
and
Quickly
Start
by
identifying
the
questions
your
clients
ask
most
frequently.
These
common
concerns
and
pain
points
make
for
excellent
content
topics.
Instead
of
overthinking,
break
them
down
into
digestible
pieces.
One
quick
way
to
generate
content
is
by
recording
short
videos
on
these
topics
using
your
smartphone
or
Zoom.
Types
of
Content
to
Consider
-
Blogs:
Written
articles
that
provide
education,
legal
updates,
or
case
studies. -
Videos:
Quick
explainer
videos
or
legal
tips
recorded
in
a
professional
but
approachable
way. -
Podcasts:
Audio
content
discussing
relevant
legal
trends,
featuring
guest
experts,
or
answering
common
legal
questions. -
Newsletters:
Email
updates
that
share
valuable
content
directly
with
your
network.
Addressing
Audience
Pain
Points
Your
content
should
always
address
the
challenges
your
audience
faces.
Whether
it’s
explaining
new
legislation,
providing
practical
legal
guidance,
or
debunking
common
misconceptions,
keeping
it
client-focused
is
key.
Timely
and
Topical
Content
Stay
ahead
of
industry
trends
by
discussing
legal
changes,
high-profile
cases,
or
relevant
news
stories.
For
instance,
if
new
non-compete
regulations
emerge,
a
blog
post
breaking
down
their
impact
on
businesses
can
resonate
well
with
your
audience.
4.
Repurposing
Content
Creating
content
takes
time
and
effort,
so
why
not
make
the
most
of
it?
Repurposing
content
allows
you
to
extend
the
life
of
your
ideas,
reaching
different
audiences
in
multiple
formats
with
minimal
extra
work.
How
to
Repurpose
Content
Efficiently
-
Transform
a
Podcast
into
a
Blog
Post:
If
you
record
a
podcast
episode
discussing
a
legal
topic,
transcribe
the
key
points
into
a
written
blog
post.
This
improves
searchability
on
Google
and
other
search
engines. -
Convert
Blog
Posts
into
an
E-Book:
If
you’ve
written
several
blogs
on
a
related
subject,
compile
them
into
a
downloadable
e-book.
This
serves
as
a
lead
magnet
and
bolsters
your
authority
as
a
subject
matter
expert. -
Turn
a
Webinar
into
a
Video
Series:
If
you’ve
hosted
a
webinar,
break
it
down
into
short
video
clips
that
can
be
shared
across
LinkedIn
and
other
social
platforms.
The
Effectiveness
of
Top
10
Lists
and
Video
Series
-
Top
10
Lists:
Creating
a
“Top
10”
list
of
common
client
concerns,
legal
myths,
or
key
takeaways
from
recent
cases
can
be
an
engaging
way
to
provide
value. -
Video
Series:
If
you
have
a
longer
piece
of
content,
break
it
down
into
a
series
of
short
videos.
For
example,
record
ten
quick
videos
answering
frequently
asked
legal
questions.
This
provides
weeks
of
content
with
just
one
recording
session.
5.
Outsourcing
Thought
leadership
is
a
long-term
investment,
but
it
doesn’t
have
to
consume
all
your
time.
By
strategically
outsourcing
parts
of
the
process
to
a
content
writer,
social
media
manager,
or
SEO
expert
you
can
maintain
a
steady
flow
of
high-quality
content
while
focusing
on
your
legal
practice.
Why
Outsource?
-
Save
Time:
Crafting
blog
posts,
LinkedIn
articles,
and
video
content
requires
research
and
effort.
A
skilled
content
writer
or
marketing
agency
can
help
streamline
this
process. -
Enhance
Quality:
Professional
writers
and
marketing
teams
bring
expertise
in
messaging,
SEO,
and
audience
engagement. -
Maintain
Consistency:
Regular
posting
is
key
to
building
credibility.
Outsourcing
content
creation
helps
you
maintain
a
steady
flow
of
knowledge
without
disruption.
What
to
Outsource?
-
Content
Writing:
Blog
posts,
LinkedIn
articles,
newsletters,
and
e-books. -
Social
Media
Management:
Scheduling
and
engaging
with
posts
to
maximize
reach. -
Video
Production:
Editing,
captioning,
and
repurposing
video
content
for
different
platforms. -
SEO
and
Analytics:
Optimizing
content
for
search
engines
and
tracking
engagement
metrics.
Building
a
reputation
as
a
thought
leader
doesn’t
happen
overnight.
By
optimizing
your
LinkedIn
profile,
posting
strategically,
creating
original
content,
repurposing
what
you
already
have,
and
outsourcing
when
needed,
you
can
make
thought
leadership
work
for
you
without
it
feeling
like
a
full-time
job.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin/.
David
Telisman
is
Founder
of
David
Telisman
Communications,
LLC,
a
content
writing
and
marketing
company
that
works
with
businesses
across
all
industries
to
inspire
their
customers
to
buy
from
them.
David
creates
content
for
organizations,
allowing
them
to
elevate
their
brands,
grow
their
business,
and
stand
out
in
a
sea
of
competitors.
He
can
be
reached
directly
by
email
at [email protected],
or
you
can
find
him
on
his
website
at www.davidtelisman.com or
LinkedIn
at
https://www.linkedin.com/in/davidtelisman/.