Images
Is
your
reputation
working
for
you
—
or
against
you?
In
this
episode
of
“Be
That
Lawyer,”
Tom
Ciesielka,
President
of
TC
Public
Relations,
joins
me
to
share
how
lawyers
can
use
PR,
media
visibility,
and
thought
leadership
to
strengthen
their
reputation
and
grow
their
practice.
“Your
first
obligation
is
to
your
client,
not
to
publicizing
your
firm,”
he
says.
“That’s
just
the
reality
of
it.”
Here
are
three
key
insights
from
our
conversation.
When
—
and
How
—
to
Talk
to
the
Media
From
seeking
client
approval
to
defining
your
areas
of
focus,
here
are
some
thoughts
from
Tom
on
engaging
with
reporters
around
your
case.
The
‘PESO’
Model
Here,
Tom
shares
the
types
of
media
engagement
that
can
work
together
to
aid
your
publicity
efforts,
citing
a
system
coined
by
the
PR
expert
Gina
Dietrich.
The
Limits
of
Public
Relations
While
PR
can
help
address
a
one-off
crisis,
it
can
only
go
so
far
in
addressing
a
systemic
issue.
Here,
Tom
explains
why.
Want
to
take
control
of
your
reputation
and
grow
your
influence?
Listen
to
the
full
conversation
here.
You
can
also
check
out
our
most
recent
episode
here.
Steve
Fretzin
is
a
bestselling
author,
host
of
the
BE
THAT
LAWYER
Podcast,
and
business
development
coach
exclusively
for
attorneys.
Steve
has
committed
his
career
to
helping
lawyers
learn
key
growth
skills
not
currently
taught
in
law
school.
His
clients
soon
become
top
rainmakers
and
credit
Steve’s
program
and
coaching
for
their
success.
He
can
be
reached
directly
by
email
at [email protected].
Or
you
can
easily
find
him
on
his
website
at www.fretzin.com or
LinkedIn
at https://www.linkedin.com/in/stevefretzin/.